To go with AFP story by Nina Larsson Reindeer herder Jaavna Allas goes about his work in Kiruna on January 9, 2009. Far from the idyllic image of lone herders skiing after their reindeer, indigenous Samis in Sweden's far north today use snowmobiles and other vehicles, giving rise to an animal welfare campaign as far away as Britain. "Everything progresses in this world. We have to hang on and follow the development," says Allas, a 30-year-old Sami reindeer herder with cheeks glowing red after a day out following his flock near Kiruna, some 145 kilometres (90 miles) north of the Arctic Circle.The modern herding methods, which have in fact been in use for decades, have however drawn the ire of vegetarian animal welfare group Viva, which launched a pre-Christmas campaign against Swedish furniture giant Ikea over its sale of meat from Santa's helpers in its stores in Britain. AFP PHOTO / OLIVIER MORIN (Photo credit should read OLIVIER MORIN/AFP/Getty Images)